Her Story

Our mission is to create a worldwide network of inspiring women, changing the world through sports. "This is HER story" is a storytelling project portraying unique female athletes from different origin, writing history with their outstanding achievements. The words are inspired by my mentor Donna Carpenter (Burton snowboards), during the Global Sports Mentoring Program 2012. The first cycle of "This is HER story" is consisted of 4 portraits from the Balkans. On a long term we would love to tell as many stories as possible, because the world needs real heroes. That is where we need you. More role models - bigger motivation for young generations, better future for everyone. No. 1 lesson I have learned in sports is “Fair play”. It seems like the world today has forgotten this golden rule, so let us re -introduce some real values. Ilina Arsova, CEO and Founder.

Why climbing?

In many countries the extreme action sports especially high altitude mountaineering and expedition climbing are under graded in valorization compared to other sports. One of the reasons for such unfair treatment is the absence of real competition while “conquering” a summit. In fact many circumstances bringing this activity on a high risk level, are not taken in consideration while valorizing the sport achievements as a national result. (Such as avalanches, storms, lack of Oxygen, extreme temperatures and distance from safety).

Why girls?

In some gymnastic and athletic sports women can be more active than men, whereas in the mountaineering sports women participate with only 10 % or less, while female athletes are drastically underrepresented in the media coverage. Still, we are not aiming to highlight the feministic side, but the passion, dedication and sport results of these athletes.

Script and director’s explication

Through simple personal stories of the athletes we will highlight the passion, dedication, sacrifice and engagements of these women in a man dominated sport, having in consideration the everyday’s responsibilities and expectations from their mostly underdeveloped societies. We are not focusing on a feminist point of view, but the real challenges, fears and obstacles. Each one of the girls will have an individual visual presentation, narrated through specific tools of the cinema language. This presentation will create a recognized style of the entire cycle.